Kroy Building Products by Ply Gem Introduces New Woodland Select™ Colors for its Premium, Vinyl Exterior Fencing
Kansas City, MO -- April 2, 2009 -- Kroy Building Products, the leader in vinyl fence, vinyl and composite rail and outdoor structures, is pleased to introduce its new Woodland Select™ color offering, an addition to the Kroy Elegance collection.
The proprietary blend in Woodland Select colors creates a wood grain pattern on the posts, rails and pickets with rich hues and natural looking variegation that mimics beautiful, natural or weathered cedar without the time-consuming maintenance that wood products normally require. The new colors will be produced in multiple profiles allowing dealers to fabricate a complete privacy fence system.
One of the fastest growing segments in exterior home products, vinyl fence and vinyl and composite railing offer a low-maintenance, code-compliant, alternative to wood for residential and light commercial applications.
The new colors were developed utilizing extensive market preference research and test data and, according to Debra Brown, brand communications manager, Ply Gem siding group, Woodland Select has already received rave reviews from dealers and contractors at Fence Tech and International Builders Show.
“Kroy privacy fences in new Woodland Select colors are available in a variety of styles that allow builders and dealers to offer different looks to suit customer tastes,” said Brown. “Builders and dealers can also feel secure in their choice since all Kroy products are backed with nationwide service and distribution and with a limited lifetime warranty.”
Woodland Select joins a wide range of other Kroy colors in the Kroy Elegance collection - White, Tan, Sandstone, Khaki and variegated colors of Stained Cedarcrest, Cedarcrest and Vintage White. With the addition of Woodland Select, Kroy further expands the broadest product line in the fence and rail industry.
About Kroy Building Products
Kroy Building Products by Ply Gem makes choosing a fence, rail or outdoor structure easy by offering a beautiful selection of styles and colors in three price ranges – Classic, Performance and Elegance. Kroy fence products are made of durable vinyl and are easy to install and maintain, reducing homeowner costs throughout the product’s life cycle. Kroy rail products are available in vinyl and composite materials. Kroy products won’t split, rot, fade or splinter, and never need to be painted making them low-maintenance, worry-free exterior features for years to come.
About Ply Gem
Ply Gem, headquartered in Cary, N.C., is committed to helping North America’s homebuilders, remodelers, architects, distributors, dealers and retailers do more than build homes. Ply Gem wants to help them build their business. The company offers an unmatched solution to exterior building product needs with a portfolio that includes leading window, door, siding and accessories, stone veneer, fence and rail brands so there is something for every project. Ply Gem siding group brands include Mastic® Home Exteriors, Variform™, NAPCO®, United Stone Veneer, Kroy Building Products, Cellwood®, Georgia Pacific, DuraBuilt®, Richwood®, Leaf Relief® and Monticello® Columns. Ply Gem windows manufactures and markets vinyl, vinyl-clad, wood-clad, and aluminum window and patio door brands including Ply Gem® Windows, CWD® Windows and Doors and Great Lakes Windows®. The company’s brands are sold through short-line and two-step distributors, pro dealers, home improvement dealers and big box retailers. Ply Gem employs more than 4,700 people across North America. Visit www.plygem.com for more information.
Contacts:
Kara Marmion, Gibbs & Soell Public Relations
Tel: 212-697-2600/ kmarmion@gibbs-soell.com
Valerie Capullo, Gibbs & Soell Public Relations
Tel: 212-697-2600/ vcapullo@gibbs-soell.com